Tuesday, April 1, 2014

2011 Hero Honda Karizma ZMR Not really

Look closely.. Hero prepares for its imminent divorce from Honda..

Hero Honda designers/painters have added a bit of color here and there, thats all. According to me it’s definitely not an upgrade for the Karizma ZMR per se.

Karizma ZMR

Where has the paint been applied this time?

    1. Body colored rear view mirrors and rear grab rails

    2. Copper (dull gold?) colored silencer heat shied

    3. ZMR branding replaces the Hero Honda branding on the Speedo console

    4. Engine has been untouched (yawn)

According to me it is the 3rd point which might be a subtle but represents an important change.


By now everybody is aware that the Honda name will soon disappear from Hero’s products (as the 26 year old partnership nears its end).

Of late Hero Honda seems to be copying/following Mr. Rajiv Bajaj’s strategy of putting the product brand in the limelight instead of the mother brand. Remember the Karizma ZMR banners at the 2011 Cricket world Cup? Or the recent Hunk banners at the 2011 IPL?

So the removal of Hero Honda branding seems to have started, the one at the Speedometer gets removed first. The rest (right now just above the headlamp and the sides of the fairing) will also get removed soon, and therefore every time we can’t call it an upgrade can we?










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